Often the first port of call for prospective customers, your website creates that vital first impression.
A website needs to look good but that's just half of the story.
An effective website not only lets your customers know who you are and what you do but it also tells them what they have to do . . .
Done properly, email marketing can be the quickest, most direct and cost-effective method of getting your message in front of your customers today!
Particularly effective for short notice activities, email marketing includes all of the key elements of any good campaign: branding, design, messaging, personalisation and direct calls to action . . .
Printed literature can take quite a large chunk out of your marketing budget so it must be effective.
Whether you're selling a product or a service, we can ensure all of your printed literature is both effective and is produced as economically as possible . . .
A well planned and executed marketing plan will drive customers to your business with a clear set of objectives - driven by you!
But what if your front line staff aren't up to speed?
How well do you know your customers? Be honest now!
Do they always buy the same products or services from you? Could they be using you more?
What you know about your customers is VERY important. It is the foundation of your relationship with them. The more you know, the closer your relationship will be and the more business you'll get.
Branding is often mistaken for being all about a logo. Branding is so much more than that. Your brand is WHO you are and WHAT you stand for.
Yes, your logo is a part of your visual identity but your brand encapsulates so much more.
Without effective forward planning, marketing campaigns may well fail.
Before you start work on any tangible marketing activities you need to have developed a plan. Only with a plan will you be able to say where you're starting from, where you want to go to and how you plan on getting there . . .
To put it bluntly, poorly planned and executed advertising can be a total waste of money.
Successful advertising involves integration with other marketing activities and very careful planning.
However, with a little thought beforehand, successful advertising can bring you lots of brand new business . . .
Regularly utilised to increase sales to existing customers or to shift slow moving or more profitable stock, sales promotions can be very effective.
But there are pitfalls! If you're of a certain age you'll no doubt remember the Hoover Free Flights Promotion in 1992. Make sure you don't fall victim . . .
It may well be a cliché but the old adage is very true . . . a picture DOES paint a thousand words.
Owning a digital camera does not make you a photographer. Stand out from the crowd with your own bespoke high quality photography.
Working only with experienced and friendly professional photographers, we'll capture you in the best light . . .
Search Engine Optimisation
Let's get one thing straight - Search Engine Optimisation (SEO) is NOT a black art!
It can involve a lot of work in order to ensure you get the results you want but there is no reason you cannot be fully informed of what exactly is required.
We don't believe in the 'smoke and mirrors' approach to SEO . . .
Facebook, Twitter, LinkedIn et al are very powerful tools, if used properly and also if relevant!
They can enable you to spread your marketing messages far and wide with very little cost.
However, there can also be drawbacks . . .